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This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from 5 to

This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.Originally a sales guy with no time for “real dates,” Valdez grew Vi DA’s brand out of his own experiences in the dating world.”If there’s a message that the client doesn’t like, we take it out of rotation.” After the Matchmakers have made contact, the Closers then step in to keep up the flirty banter and, hopefully, get their client a date.Clients are sent weekly emails to alert them of numbers we’ve scored or, for Platinum clients, when and where to go for a date we’ve arranged. I log into the Tinder account of a 45-year-old man from Texas—a client.I flirt with every woman in his queue for 10 minutes, sending their photos and locations to a central database of potential “Opportunities.” For every phone number I get, I make $1.75.The matches I speak to on behalf of the Texan man and other clients have no idea they’re chatting with a professional.

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This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.

,695 a month for its services, there is a significant financial incentive to keep them coming back.

My most frequent mistake was asking career-oriented questions, which were deemed too difficult for some women to answer.Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.“Online dating is a numbers game,” he would write in the Vi DA training manual years later.I’m what’s called a “Closer” for the online-dating service Vi DA (Virtual Dating Assistants).Men and women (though mostly men) from all over the world pay this company to outsource the labor and tedium of online dating.

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