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They operate at the awkward nexus in modern Indian society between intracultural custom and intercultural connectivity, a conflict-prone junction built by a sudden 20-year economic boom that came without a societal user’s manual.
They succeed for the same reason every online resource does: They offer convenience and expediency in an arena with high demand for it.
For those in the West, it probably isn’t particularly surprising that Internet matrimony is one of India’s most lucrative and omnipresent online industries.
A few years back, a media psychologist named Srividya Ramasubramanian examined 24 American and British films about India for the prevalence and portrayal of certain tropes and saw little more than a country “consistently portrayed as backward, uncivilized, savage, and traditional.” The Western notion of “Indian-ness,” Ramasubramanian writes, is predicated upon a sense of Occidental superiority, complicit with a sort of “cultural imperialism…
You can blame the inefficient government bureaucracy and you can blame the understaffed Delhi police, but patriarchy, the article said, teaches Indian men to hate Indian women.
It teaches them to disenfranchise women and to rape them without guilt.